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Middle East: Tips for Entering the Market
November 10 2011  9.00am


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Webinar at a glance:

Date: November 10, 2011
Time: 09: 00am EST -- What time is this for me?

There are dynamic trade opportunities available in the Middle East and understanding the cultural, legal and financial background is a major step towards building and improving business relations with countries in the region. Join Antoun Massaad, CICP, MIEx, MICM, Managing Director and Founder of Cedar Rose International Services Ltd., as he guides credit professionals in proper investigation of Middle East companies and gives tips for successful entry into the Middle East market.

Summary of content/topic to be discussed:

Credit reporting basic requirements

  • Identify your customer or potential customer in order to correctly determine your credit limit and be fully prepared should you have a debt to collect and/or need to take legal action.


Companies' legal forms and the requirements for company formation

  • Find the answers to questions such as... In Lebanon, what is the minimum capital required to form a limited company? What is the minimum number of shareholders required for a joint stock company?


Financial filing requirements

  • Learn which types of companies are required to file financial reports and when such reports must be filed.


Cultural differences

  • Middle Eastern mentality and customs are very different from European or North American. Identify cultural differences of this region and how this may affect your expansion into the market.


Antoun Massaad

Antoun Massaad, CICP, MIEx, MICM is the Managing Director and founder of Cedar Rose International Services Ltd. Antoun is fluent in English, French, Arabic and Greek and a holder of both British and Lebanese passports. Antoun grew up in war-torn Lebanon, fled to Greece in 1989 and lived most of his adult life in the United Kingdom, now living in Cyprus since 2006. He has travelled extensively and has twice circumnavigated the globe.

Antoun has been specializing in business intelligence in the Middle East and North Africa having originally started in the field in the City of London for Waterlow Information Services Ltd in 1992. In 

cedar rose

Lebanon, as a very young man, he worked as a Chief Tallyman for Arab Maritime & Shipping Agency, dealing with imports first hand.

Antoun was listed in the Who's Who of Young British Entrepreneurs in 2002. In 2004, he received a Business Man of the Year award from the East of England Development Agency. In 2002, he was granted Vocational Membership of the UK's Institute of Credit Management and, following nominations by clients in Spain and the UK, he was granted Full Membership of the Institute of Export. In 2011, he gained the Certified International Credit Professional qualification through his membership of FCIB.

Antoun was a guest speaker at the ECF EMEA Credit Forum meeting in February 2011 and has been invited to speak again at Google, Dublin in November.

Antoun's personal objective is to provide the most accurate, honest and efficient service currently available for credit and business information in the Middle East, Gulf and North African (Arabic speaking) countries in particular. His clients now include international corporate bodies, two of the world's top four accountancy firms as well as banks and governments.

Cedar Rose now has offices in Limassol, Cyprus and Beirut, Lebanon.

Accreditation Points

Participants earn 2 Education and 2 Participation Points towards the International Certified Credit Executive (ICCE) certification/recertification.

Registration Fees

FCIB Member: Non-Member:
(total for all sessions)
(total for all sessions)

Registration Fees Include:

  • One telephone and web connection at one physical location

Cancellation and Refund Policy

Registration fees, less a $50 processing fee will be refunded for written cancellations received 7 days before the program start date. No refunds for cancellations within 7 days of the program start date. Substitutions are permitted.

Certificate of Attendance

Participants who attend both sessions will receive a Certificate of Attendance. For additional participants from the same company as the main registrant, please use this form.

*All additional participants must be received before the start of the webinar to receive the Certificate.

Webinar Access

Instructions to join the Webinar will be sent to the main registrant's email address the day before.

Remember! please log-in at least 15 minutes prior to the webinar commencing to ensure ample time for technical assistance if needed.