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The Hidden Costs and Opportunities of Doing Business: Focus on the Middle East & Northern Africa
November 14 2013 10.00am


Hidden-Cost Middle East
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Webinar at a Glance

Date: November 14, 2013
Time: 10:00am-11:00am Eastern

Ensure your business success in the Middle East & Northern Africa regions!

Culture, social norms, values, customs, reasoning, thinking patterns, decision making,negotiations and body language are just a few of the barriers businesses encounter as they attempt to navigate international regions.

Eighty percent of the risk comes from the “soft” issues, that’s where you should direct your focus. By extending a traditional due diligence principle, businesses can help you make more informed, profitable decisions.

Successful and sustainable international ventures identify the minefields, readbetween the lines and spot complexities. Join Mona Pearl, Founder/COO, BeyondAStrategy, Inc., as she discusses what lies underneath the surface in international business.

Overcome cultural misconceptions and build successful customer service strategies with these key webinar topics. How do you:

  • identify and achieve your target goals and new opportunities
  • learn calculations to assess the risks involved and recognize the difference between success and failure
  • identify undercurrents that may prevent business deals
  • determine business trends and practices and how legal proceedings and the political environment are affecting business daily in the Middle East & Northern Africa
  • discover some of the crucial factors behind these cross-border transactions
  • increase your firm’s rate of success, use your assets and grow your business


Mona Pearl

Pearl MonaMONA PEARL, also known as “The Task Force” is accomplished at building and growing companies with entrepreneurial mindsets that face complex challenges across borders. She plans and coordinates programs and actions that help companies become competitive and sustainable internationally. In the past, she served as COO/CMO for three companies and worked with Navistar, GM, Marriott, UA, T-Mobile and Michelin as well as start-ups and growth companies around the world. In addition she has helped build and scale ventures in Asia, Europe, Latin America and the Middle East, and has established an international network of contacts to help ease her path in many overseas operations.

She has acted as advisor to many of the world’s leading companies and governments in areas from global strategy to transformations. Mona also excels at innovations where she helps companies to lay out step-by-step business and marketing plans, lead and measure innovative solutions for product and service launches, and craft and execute post cross-border M & A cultural and management integration plans. In order to remedy cross-cultural setbacks and respond to differences occurring between international corporate culture and the target culture, she has orchestrated and helped to transform and “future-proof” dysfunctional organizations and divisions. By performing risk assessment and vetting of opportunities, she determines which markets to get into and stay in, divest from, or grow.

As the author of Grow Globally: Opportunities for Your Middle Market Company around the World, Wiley 2011, and contributor to QFINANCE: The Ultimate Resource, 4th edition, October 2013, she is a sought after contributor to worldwide conferences, media and industry publications. She is a graduate of DePaul University and Northeastern Illinois University.

Registration Fees

  FCIB Member: Non-Member:
by 11/01/13 $95 $195
after 11/01/13 $145 $245

Registration Fees Include:

  • One telephone and web connection at one physical location

Cancellation and Refund Policy

Registration fees, less a $50 processing fee will be refunded for written cancellations received 7 days before the program start date. No refunds for cancellations within 7 days of the program start date. Substitutions are permitted.

Certificate of Attendance

Participants who attend this webinar will receive a Certificate of Attendance. For additional participants from the same company as the main registrant, please use this form.

*All additional participants must be received before the start of the webinar to receive the Certificate.

Webinar Access

Instructions to join the Webinar will be sent to the main registrant's email address the day before.

Remember! please log-in at least 15 minutes prior to the webinar commencing to ensure ample time for technical assistance if needed.

Accreditation Points

Participants earn 2 Education and 2 Participation Points towards the International Certified Credit Executive (ICCE) certification/recertification.